Graphic Design is much more than just an aesthetic appeal, it’s a powerful way of communication to inform, persuade, and attract an audience to your brand.  

According to a survey by PiktoChart, more than 81% of brands use graphic design in one way or another to reach their target audience. It can be digital graphic design, product market design, packaging design, etc. 

But, as we know all designs cannot be the same. Businesses need to understand their requirements or hire an expert digital graphic design agency to create high-quality, appealing graphic designs.

Here are the 6 major graphics designs you can expect from a professional design agency:

1. Brand Design: Enhancing Visual Identity

Brand or Corporate Design helps you develop a certain message that reflects your brand identity, products, and services. It incorporates everything from using complex color schemes to developing logos, and letterheads that represent your brand’s core mission and vision. 

A compelling brand design helps you distinguish from competitors and establish a prominent position in the market. 

Some of the essential components of a brand design include: 

• Logo Design: The visual representation, can be logos, symbols, wordmarks,s or a combination of all. 
• Color Schemes: Using different color palettes to generate emotions related to the brand
• Typography: The use of various texts and fonts that reflect your brand identity. 

According to an online survey by Statista, more than 34% of people purchase a product because of its interest logo.

2. Advertising Design: Developing Creative Ads

Advertising involves the promotion of products and services using a paid channel (social media, PPC, etc). Advertising design involves creating visual ads for various platforms and generating sales. For creating such designs, you need to be updated with the latest design models required to create designs for different channels. 

Refer to this old ad for Volkswagen, where its design complements the message, the company wanted to send, Volwaagen is Small.

• For developing high-quality ad designs, your designer must have skills in other areas such as motion designs for creating GIfs and video transition ads. 
• Your ad design must contain eye-catching and memorable visuals that users remember for a long time which is the main purpose of an ad (creating a long-lasting impact).

3. UX/ UI Design: Creating User-Friendly Experience 

These two are usually clubbed under graphics design but they are separate fields of design used for creating websites. 

User Interface (UI) is more related to the design, look, and feel of your product or service, and how customers perceive your brand at first look. 

• For websites, you can create buttons such as CTAs or navigation menus to enhance user interaction with the website. You can also design website layouts depending on the product you are offering.
• Creating responsive designs to make sure that websites work smoothly on all screen sizes such as tablets, smartphones, etc 

Whereas, User Experience (UX) refers to the overall journey of your product and how the audience has interacted with these offerings. It is also known as interaction design. 

However, it’s important to understand UI/UX and Web developers are two different fields. Designers focus on the aesthetics and look of your website whereas developers create codes for developing websites.

4. Web Design: The Website Architecture 

Web designing is creating and designing the look of the overall look and experience of the website. You must develop an intuitive interface because that is the first point of contact between you and customers. 

A user stays a maximum of 10 seconds to create an image of your brand just by looking your your website. 

Web design involves a combination of specific disciplines such as web architecture, Graphic design, Digital graphic design, etc to create a high-appealing website. 

For creating an information-rich website, it’s important to create an information architecture where information is combined to help users navigate between the elements. 

5. Packaging Design: The Design Labelling 

Packaging design involves creating aesthetic designs for product exteriors such as boxes or labels. It is the work of print designers to develop effective packaging designs that reflect their brand identity and give a more intuitive look to the products.

However, it’s not only about designing the look, it also includes packaging products effectively to protect them from damage. Some of its essential components include:

• The type of material plays an important role in how consumers will perceive your product or service.
• Labels that reflect brand name complying with regulations 
• Eco-friendly packaging also helps in developing a good brand image.

6. Product Design: The Physical Product Designing 

Product design is typically related to UI/UX where you need to design physical or industrial products. It is the process of developing products and services to solve user problems. Your business goals and user preferences are the two important factors of an effective product design. 

Some of the main product designs include:

• System Design: Designing the layout, and interfaces including imagery color, imagery, etc.  For example, creating a layout of e-commerce for users to easily navigate between different elements. 
• Process Design: Designing an onboarding process interface for the launch of a new digital product. 
• Interface Design: Designing interactive interfaces with laying main focus on look and feel. 

Choosing a Reliable Graphic Design Agency 

A study by NMSC reveals that the graphic design market globally stood at 57.5 billion dollars in 2023. However, it is expected to be 78.25 billion dollars between 2024 to 2023 with an annual CAGR of 4.5%. 

These stats are enough to explain the importance the graphic designs in enhancing your brand’s success. From enhancing brand identity to taking care of your product packages, graphic design plays an essential part in designing your brand’s overall success.

So, if you are looking for an expert digital graphic design agency, Tangence is your one-stop solution for all your graphic design needs. 

Choose Tangence And Make Your Graphic Design Speak Volumes.