In a very short span of time, short-form videos have emerged as a major choice for content delivery that aims to hit directly to the minds of the audiences. From Instagram reels to YouTube shorts, short-form videos tell a compelling story in a few seconds to target people with an instant click. 

According to one marketing survey, 44% of people learn about products and services through short videos compared to other video and content formats. Moreover, 30% of people watch these videos to the end. 

In addition to this, short-form videos generate a maximum ROL of 71%  among all the video formats, including long-formats and live videos. 

For content creation, short-form videos are a haven for storytelling, keeping people hooked with their engaging content for a few seconds. However, for businesses to create videos for their new products and services might be a bit difficult; they need either a content creator or even a motion graphic design agency to create high-quality short-form videos. 

As short-form video creation takes a hype, here are 7 trends we are expecting in short videos as move towards 2025. 

1. The Growing Popularity of Vertical Videos 

Vertical video has become a standard format for reels and YouTube shorts. This is a great content strategy, as users watch the videos like scrolling through their phones. 

Instead of the landscape format, vertical videos are displayed in portrait format, where users can watch them like any other content without tilting their phones. 

These videos are generally less than one minute and more than 2.5 more engaging than long videos. As we enter 2025, all social media platforms will be expected to create their own videos to fit this vertical orientation of videos. 

• A dynamic video strategy to help businesses and individuals gain maximum traction, engaging a mass audience. 
• Major advancements in areas like spilt screens and vertical transitions are expected especially through platforms that don’t use vertical content as of now. 

2. The Dominance of AI Will Continue

Well!! As we all know the potential of AI and how it redefines the way we used to create and edit videos. From generating AI images to AI-powered videos, AI is making videos more realistic while doubling the efficiency of the human mind. 

Let’s talk about Open AI’s text-to-video model SORA, a realistic photo and video platform that lets you generate videos from text that we can’t even imagine and that too within seconds. Click on the video link to read more about SORA

With short-form videos becoming hot-topic, these AI-powered videos are soon going to completely take over the video market among all other formats. 

3. Shoppable Videos Are About To Take Off 

A smart video concept that lets users purchase different products and services directly through the videos. This concept is, however, adopted in video production but is about to explode in the coming year. 

• With smart in-app shopping features, different social media platforms are trying to include buying options directly in their videos. 
• E-commerce businesses use short-form videos to display their products and services to guide the people through purchase process. You will often see a QR code on the packaging that directly takes you to the product list. 
• Additionally, it’s a great approach for businesses to measure clicks, and impressions and track the overall growth of their marketing efforts. We might also see a call-to-action button with these in the upcoming year. 

4. Enter The Era of Virtual Reality Filming 

The upcoming era might bid goodbye to the 3d glasses, bringing major advancements in Virtual Reality. With Virtual filming, new videography trends are about to take off such as 360-degree views of the videos from various angles. 

According to a report by Statista, the VR market grew from 12 billion USD to an expected 22 billion USD by 2025. 

• Additionally, this video strategy will change the whole video production process offering businesses and content creators alike to improve storytelling through virtual experience. 

6. Advancements in Personalized Video Creation

Personalization, creating products and services based on what they like, their preferences and overall purchasing behavior. However, businesses have already adapted this strategy to create personalized videos by driving insights from the audience’s past experiences and encounters with the brand. 

Do you know that personalized videos have a 16.5 times higher click rate than normal videos created for promotional content? 

• Short videos are a great approach to creating custom messages, offering product recommendations and promoting products that are mostly consumed by the audience. 
• This trend is well-established in email marketing, where thumbnails of personalized videos increase the chances of click-through rates. 

7. The Emergence of Silent Videos 

Some videos speak enough without saying a word, making a silent connection with the audience. Many people prefer videos because they keep their volume low, analyzing the storytelling without sound. 

Including Silent videos in short videos, especially for social media, can play a crucial role in creating strong visuals, text overlays, and compelling narratives to engage viewers without audio. 

It’s a great approach to developing high-quality graphics, focusing more on storytelling and attractive subtitles to keep the audience hooked. A good marketing technique for both accessibility and engagement. 

Make Videos That Speak Volumes 

For businesses, videos are an essential instrument to create a visual story in the minds of their target audience. To take your videos to the next level, it is better to hire an expert motion graphic design agency that knows the audience’s behavior to create videos that speak volumes. 

As we head towards 2025, Short Videos will be the new norm where users can decide whether to purchase a product within seconds of seeing the video.