Why do most strategy plan presentations fail to inspire action? The answer isn’t a lack of data or effective goal – it’s a lack of storytelling. Even the most effective strategies fail when they don’t connect with the audience emotionally.

According to Jennifer Aaker, a professor of marketing at Stanford University’s Graduate School of Business, studies show that we tend to remember stories more than facts or data alone. 

But thanks to many presentation design services and creative storytellers, your strategy plan presentation doesn’t have to be endless charts and full of analytics. With some visual elements and some storytelling, you can lay your valuable insights into a story format. 

What Is A Strategy Plan Presentation?

A strategy plan presentation is a way of communication adopted by an organization or a company to convey its long-term goals and detailed approach to achieving these goals. 

In general, this involves PowerPoint presentations that discuss the target market, sales strategies, and overall organization growth. The presentation communicates the vision, mission, and other strategic objectives in this presentation. 

Image Source: Freepik

What Is The Goal Of Your Strategy Plan Presentation?

It is very important to determine the goal of your strategy plan presentation. Here are 3 parts that can be included in the goal of your strategy plan presentation.

• Vision

What do you want to achieve for your company in the future? If you are a clothing brand, one of the common visions would be going sustainable and known for ethical business parctices.

• Actions

Actions are specific sets of steps or strategies you will adopt to reach your vision. For the clothing brand example, these actions or steps could be sourcing sustainable materials or implementing fair labor practices.

• Expression

Expression is how you convey your brand’s vision to your audience. This might come in the form of eco-friendly packaging or making sourcing practices transparent.

Turning Your Strategy Plan Presentation Into A Story

Any successful story has three basic parts – the beginning, the middle, and the end.

The Beginning

The first part is tricky. Starting with your company’s vision right off the bat can be challenging. You’ve got limited time to grab your audience’s attention. Instead of diving straight into the details, try relating to them first. 

Share a surprising statistic that resonates or tell a personal story— make it engaging.

A well-chosen anecdote can help you connect with your audience on a deeper level. Once you’ve established that bond, you can smoothly transition into introducing your vision. This approach not only captures interest but also makes your message more memorable.

To effectively craft the beginning, you need to know a few basics:

• Your target audience
• The problem your organization is facing
• The characters in this story – can be customers, senior management of the organization, etc.

The Middle 

Once you have your audience hooked, you can start talking about the current state of your company, with data, and what could be the potential future. 

With data and charts, you can show your audience what your strategy is and how you plan to execute it. With a visual model, you can show how your strategy will solve specific problems the organization is facing at present and how roles the audience will play in transforming the current scenario into a better outcome.

While tactics and timeline are two important points to mention in this section, the audience should ultimately have a clear picture of the organization’s current state and potential future state.

Image Source: FreePik

The End

Your audience now understands what is and what could be, but that alone isn’t enough to inspire. This is your opportunity to inspire action. 

• Instead of just closing with a list of tasks your audience can do, help them paint a picture of success once everyone embraces the plan. 
• You can also mention the potential rewards they will receive when the organization achieves its goals. 
• You can inspire their imagination by asking questions such as, “How do you see this strategy impacting your team?” or “How do you think the new strategy will benefit you?”

Once you have successfully made your presentation clear, it is always nice to show gratitude and be open to feedback or answer any questions.

Tips To Make Your Strategy Plan Presentation Engaging

Presentation design services adopt some of the below practices to make your presentation engaging.

Engaging Titles

The title of the slides can be funny, quirky, or thought-provoking. Make sure your audiences are able to grasp the progression of events as each slide is left behind. 

For example, instead of writing ‘Sustainable Future,’ you can write, ‘Sustainable Future Is A Boon To Our Company.’

Dynamic Animation

Dynamic animations help a lot with engaging your audience. Instead of static charts, animate key data points as you discuss them and highlight important information in real-time. It is easier for your audience to follow along and stay interested. It adds energy and clarity to your presentation.

Vivid Imagery

Want to make your story stick? Use vivid imagery to bring your strategy to life. Instead of just explaining concepts, paint a picture that your audience can see in their minds. Show them the people involved, the setting, and the action.

Conclusion

Stories are easy to remember – and it works for all types of learners. But it’s true that not everyone can weave stories that resonate with the audience and spark inspiration or discussion. 

Sometimes, it is common to forget the extent of knowledge they have compared to you or vice-versa, thereby failing to connect. 

This is why creative agencies like Tangence help you convert your data, analytics, or even your half-baked storylines into high-impact presentations. Presentation design services can learn about your brand and its target audience and create presentations that inform and engage your shareholders, clients, and colleagues.