Motion graphics animation does not mean a full-fledged animated film, like Disney, with characters, plot, and a narrative arc. It usually pertains to shorter pieces of animation meant to entertain or give information.

Well, just imagine trying to describe a very complicated concept, and nothing goes through. It happens, right? That is precisely where motion graphics come into play; they transform tricky ideas into animated visuals for your message to be impossible to forget.

The idea of motion graphics  has allowed B2B marketers  to communicate better their information to the audience they target in a better way.If you’re looking to enhance your brand’s storytelling or product explanations, motion graphics can be a powerful tool. Tangence, a motion design agency, specializes in creating visually compelling animations that captivate your audience.

As we are now living in an information overload and extremely low attention span era, engaging animated videos are really the best way for education of users.

While there are hundreds of videos available, here are some of the best motion graphics  examples that you could check out before getting similar video created.

1. Handle with Care 

There are millions of tips and tricks about how to be a good parent on the internet. However, this video is an animated infographic video combining stats, facts, and instructions in an exciting manner.

Each phase has images, vectors, and fluid movements that do not give viewers a chance to bore themselves for once.

Voiceover:

There is no robotic voice; at times, it assumes a different kind of tone as the scene comes up with information on the monitor screen.

The special sound produced during the transition shows the uniqueness of the video. Every transition makes the effect that this section of the video has been and a new part begins.

This is especially important for longer videos.

2. Pepperfry Motion Graphic Video 

Pepperfry is the largest furniture and home decor online marketplace in India that offers millions of users a variety of products. It gets easier to sell your products using motion graphics animation video since it displays your services and how you can offer them.

Watch this fun animated motion graphics video to see what makes Pepperfry India’s one-stop furniture and home products store.

• The video has an innovative and creative concept wherein it illustrates the journey from raw material to a product, which is furniture and also refers to the various problems related to furniture generally faced by people.
• It brings out successfully the cardinal message of the brand regarding their high-quality furniture and home decor products.
• The video uses the graphics and animations in very appealing pictures to attract the attention of the viewer and maintain it throughout. Bright and bold colors, the dynamic movements of the camera, and smooth transitions between shots keep the audience hooked.
• It has been really effective in presenting the brand of Pepperfry and its logo by generating brand awareness and recognition in the mind of the viewer.
• The general addition to the video would be the effective catchy and upbeat music score, giving the viewer more memorable experiences.

3. Google Cloud IOT solutions

Google Cloud IOT solutions is one of our favorites in the animated motion graphics video category. But this Google video has tackled a rather vague notion of data collection, distribution, and storage with nothing but a mixture of simple graphics, motion, and abstract shapes. This is undoubtedly one of the foundations of Google videos.

Why? Why not? Because it is as simple and easy to grasp as it is hypnotizing.

• The video would explain the features of Google Cloud IoT solutions to its potential customers. It explains complicated technical concepts in a very simple way that provides solutions to the real-life problems of the audience.
• The video uses 2D animation, which adds depth and dimension to the visuals. Dynamic camera movements and fluid transitions between scenes, coupled with logo-related colors, make for an interesting visual experience for the viewer.
• The link at the end calls viewers directly to action, urging interested customers to sign up for Google Cloud IoT solutions. It helps in generating leads and potential business for the company.

4. Pinterest 

Every component of an infographic video has the ability to tell a tale. An international company such as Pinterest uses infographic videos as part of their marketing strategy.

There is no voiceover in this video but what does it teach us?

The animation, graphics, music, sound effects, voiceover, transition, and storyline are all strong enough to captivate and have an impact. There isn’t much of a transition in this film because statistics are the main focus. You go from one scene to another with minimal background alteration. 

This video demonstrates clearly how infographic videos may assist businesses in reaching their marketing objectives. 

5. AT&T- Cargo View 

The biggest telecom company in the world is AT&T Inc. Cargo View, a B2B solution offered by the brand, lets companies follow products all the way through the supply chain.

AT&T employs animations helps to demonstrate how the product works and make the information easier to understand.

To illustrate the various uses of Cargo View, the images showed in the video illustrated various scenarios. The music and images made the video more  engaging even though it was entirely educational.

6. Deufol ( Industry 4.0)

Deufol made the idea of  industrial revolution easy with the example of one of the best motion graphics. Explaining an industrial revolution is no easy undertaking. Even if the images are really striking, the copy that is prominently shown stands out.

Additionally, a clear voiceover is used in the film to explain a complex subject and tactfully incorporate their answer. The importance of copy in conveying your idea through video is brilliantly demonstrated in this film. 

• The video, therefore, portrays excellent scenery that is very thrilling and captivating. It uses both 2D animations with transitions and other motion graphics elements to make the movie visually interesting for the eye.
• The video has a very unique story-telling on how Industry 4.0 technologies can disrupt manufacturing processes. It presents Deufol’s solutions in an understandable as well as compelling way.
• It is complemented by a customized music, which accompanies the visuals and makes the whole experience memorable for the viewer. Sound effects also complement this to make it even more immersive.
• The video ends up naming the brand, which in this case is just named ‘Deufol.’ It is justified, justifying what the whole brand is all about, to increase potential business.

7. Epson

Epson is an electronics manufacturer with a large range of multipurpose printers.

The business sells and maintains printers for a range of uses and in a number of categories. Additionally, they are a significant manufacturer of imaging and information equipment.

Viewers are captivated by Epson’s animated infographic video till the very end. It features a bright color scheme that exudes vitality.

The presentation of the business concept is distinctive and vibrant, drawing viewers in and encouraging them to watch the entire film. This infographic video example can be used with either software or hardware products.

8. Seton-Welcome to Healthcare

This video says it all in their first line itself! Seton came out with a campaign under the marketing strategy to have “human care,” and this is an approach in health care that places people above all else, for them to beat the rest. This video sums it all up and brands it as people-first in just one minute!

• By emphasizing the human aspect of healthcare, the video elicits an emotional response from the audience. It demonstrates how Seton’s solutions may enhance the quality of care and patient outcomes.
• Bright, vivid, and eye-catching colors are used consistently throughout the film. The usage of color enhances the video’s memorability and aids in developing a consistent brand identity.
• Realistic animation is used in the film to demonstrate the different kind of tools and processes utilized in medical settings. This makes it easier to understand complicated medical ideas and gives the spectator an immersive experience.

The audience is kept interested and informed by the use of animation and motion graphics for such a serious healthcare subject. Consequently, Seton has become a healthcare brand that genuinely cares about people. 

9. The Deep Web explained by Keanu Reeves -Duncan Elms

Another fantastic example to explain the idea of Motion Graphics is the Duncan Elms. 

A celebrity’s voice will undoubtedly help if you want to produce an excellent, captivating animation video.

Nevertheless, despite its Hollywood voiceover, this video is still excellent. The striking, high-contrast motion graphics create a technological, ominous, yet unsettling atmosphere as Keanu Reeves explains the deep web and its beginnings.

This unique film demonstrates the variety of emotions that motion graphics can arouse.

• The video educates the viewer about the deep web clearly, making it an effective tool for teaching and raising awareness. This educational value can be particularly useful for brands trying to inform their audience about complex topics.
• The video’s attention to detail is impressive, with every aspect of the animation meticulously crafted to create a cohesive and immersive experience for the viewer. The use of color, typography, and sound design is particularly noteworthy.
• The video evokes a strong emotional response from the viewer, instilling a sense of intrigue and curiosity about the deep web. This emotional resonance is a powerful tool for marketers, as it can drive engagement and action.

10. Express 

This American Express film explains credit card values in an entertaining and engaging way. This film demonstrates that commercials aren’t just used to introduce new products or boost sales. Indeed, there are features about jobs in social media, big data, and technology. 

• Viewers are encouraged by the video to envision what they could accomplish with American Express’s assistance.
• In order to make the events come to life, the video employs imaginative tactics. To give the audience an immersive experience, it combines 2D and 3D animations, a unified color scheme, and dynamic transitions.
• Strong branding components, such as the American Express logo, color palette, and typography helps to enhance the video’s memorability.

11. Digital Ocean 

Digital Ocean’s animated motion graphics video is brief but powerful. In less than a minute, this amazing motion graphics animation imaginatively explains the whole idea.

It has a monochromatic color scheme, isometric drawings, and a lively voiceover. One of the best illustrations of how powerful short videos can be is showed through this motion graphic.

• The video  helps to have a stable flow of visual during all runtime of video and sets an energetic palette and just basic geometries to interpret something pretty abstract.
• The video contains much dynamic camera movement. Panning and zooming into certain areas are done without jerks, which create excitement and energy in the visuals.
• The video animation is layered in the aspect that different parts move independently with a view of creating some sense of depth and dimension. This does add more sophistication to the visuals but also makes it more visually appealing.
• Although the video is actually talking about some of the complex ideas, the messaging in this video seems to be one of the most simple. The visuals combined with the voice-over do an excellent job conveying the benefits of Digital Ocean’s services to the viewable audience.
• Transitions between the scenes of the video are creative and aesthetic in varieties. Using morphing shapes and intelligent cuts among those scenes captures viewers’ attention and gives a little playfulness to the overall look.

12. Piriton 

Piriton is one of the best infographic explainer videos that you can get inspired by. Piriton is a syrup used to treat allergies like Hay Fever, Per Allergies, insect allergies, etc.

The video promotes the product by showing characters and the data on the probability of catching a fever due to allergy-causing germs and dust.

With a good storyline, lovely characters, and information, the video is just how a product video should appear.

13. Walmart 

If you are into professionally created infographic videos, this infographic for the Walmart Neighbourhood Maker LA campaign is what will inspire you.

The storyboard with the same colors and infographics presentation makes it a must-watch to understand how the design and graphics complement the overall content.

Being a multinational retail corporation, Walmart runs a chain of grocery stores, department stores, and hypermarkets worldwide.

They are employment and sustainability leaders, and the video is made for sharing an idea of the effective employment cycle and the jobs offered by Walmart in the community.

It is calm, information-rich, and not at all boring despite its 2.15 minutes. You will not be bored but surprised at how the to-the-point message is portrayed with the stats the video conveys.

14. Twitter Timeline Infographics Video

X [former Twitter] Timeline is, in fact one of the most viewed videos on YouTube, not because X happens to be as popular as Facebook or Instagram, or that it is a social platform that defines more the most defining social media of last two decades but for that impact that has been coming around the globe.

It had been one of the social media channels through which million users around the globe has been revolutionizing things be it politically or personally as well as professionally.

The video infographic is made exciting so that it could represent crucial milestones that X [formerly Twitter] has been successful in achieving in its passage of time.

March 2006 marked the first tweet, which led to the launch, and finally, in February 2020, Donald Trump reached 71.8 million followers.

15. Street Churros 

Here is an interesting video that promotes the take-out cafe business with a short infographic video. Street Churros was started in Korea with the most popular street food ‘Churros’.

This video finely captures the essence of what the brand is all about in terms of brand identity and its approach toward selling items to its customers.

More than that, it displays a couple of reviews they have gained from their loyal customers, which adds up to the brand marketing efforts.

Bottom Line 

From the above 15 excellent examples, you have got valuable knowledge on how motion graphics could be used in an appropriate manner to build up your brand. So, let’s remember that success in motion graphics is only due to the story, great visual, and consistency of your brand identity.

If you want to take your branding of visual communications on the next level, partnering a motion graphics design agency would be your best step ahead. Our team of very well-experienced designers can offer moving graphics that will capture their market and drive brand engagement on the target audience’s perspective.

Tangence combines innovative design techniques with deep understanding of your brand’s unique story, which will help create very visually stunning and effective motion graphics.